Star Sports has launched “Star Sports Tamil,” the country’s first Tamil sports channel.
The channel would bring fans across the State a full calendar of sports – starting with the ICC Champions Trophy 2017, followed by the second edition of Tamil Nadu Premier League (TNPL), VIVO Pro Kabaddi League Season 5 and Hero ISL, a press note said.
The channel would provide curated content localised to Tamil stars such as India cricketer R Ashwin, TNPL stars and those from Chennaiyin FC.
A marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel.
Former India captain Mahendra Singh Dhoni, who is popular in the State thanks to his eight-year stint with IPL franchise Chennai Super Kings, would feature prominently in the campaign.
The channel would feature content exclusively packaged with a line-up of eminent Tamilian hosts and commentators from the sports fraternity such as K Srikkanth, L Sivaramakrishnan, S Badrinath, S Sriram, S Ramesh and Hemang Badani.
Star Sports Tamil will be available on leading DTH/cable operators across Tamil Nadu as well as rest of India. The channel went live on May 28.