Carrefour Mall of The Emirates and Dubai Festival City Mall hosted the activation to congregate “The longest line of Photographs”. Between the July 30 July to August 9 a significant element of joy was brought to consumers as they were ask to write one prominent persons name on a plaque who showcased a joyful moment in their life and a snapshot was taken on the spot as a memory to be added to their minds eye and the “Greatest moments” campaign .
Over 10, 850 pictures were taken in total, breaking at approx 10.50am The Guinness World Record for “The Longest Line of Photographs”.
The vast array of pictures are currently now presented onto a book shaped monument in Dubai Festival City Mall..
The world record attempt enabled people in the UAE to relive treasured moments again as well as play a part in setting a new world record for the nation. The campaign also created new happy memories working indirectly alongside the happiness ministry, which His Highness Sheikh Mohammed Bin Rashid al Maktoum, UAE Vice President and Prime Minister and Dubai Ruler, had set up to monitor and escalate happiness within the region.
Khaled Adawi, Director, Procter & Gamble in the Arabian Peninsula.said ” with the people you love may just be the most valuable gift anyone can ask for. Which is what P&G and Carrefour aim to offer shoppers through this new “Great Moments” promotion. We live in one of the most vibrant places in the world, which is moving at such a fast pace. We want to encourage our consumers to step back for a moment and think about who makes them happy, and give them an opportunity to share this thought with that person as well as offer them a chance to make new great moments together.”
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