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Google search says ‘South Indian Masala’ is ‘hot’

Google has justified the display of “hot” pictures while searching for ‘South Indian Masala’ an online site for South Indian recipes. According to Google, the search results are delivered on the basis of previous search history and patterns.

The irony is that while the search for ‘South Indian Masala’ delivers steamy pictures of buxom women, the search for ‘North Indian Masala’ throws up varieties of spices and north Indian dishes.


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