American media personality Kim Kardashian West has joined in with several others who have pledged massive donations toward coronavirus relief efforts as her shapewear brand ‘SKIMS’ will be donating $1 million (Dh3.67 million) to families affected by COVID-19.
On Friday, West’s SKIMS announced the company would be donating $1 million to support families affected by COVID-19 to better help mothers and children in need as the deadly disease continues to spread.
“To support Mothers and Children in need during this time, I’m proud to announce @SKIMS is committed to donating $1M to families affected by COVID-19,” beauty mogul said on Instagram.
With the brand’s latest initiative to give back, there will also be a restock of the first collection.
Kardashian’s announcement comes a day after sister Kylie Jenner donated a million-dollar to coronavirus relief efforts.