\u00a0\r\nThe Maharashtra government will organise a festival in Mumbai that will promote the metropolis and its various facets, Tourism Minister Jaykumar Rawal said. \u2018Mumbai Festival\u2019 will be held between December 21, 2017 and January 6, 2018 and it has been conceptualised on the lines of Dubai Festival, he said. \u00a0 Rawal said the government intends to involve other sectors and services to be part of the festival like private taxi services, bus services, airlines, hotel industry and shopping malls, among others. "This will be an integrated attempt to promote Mumbai which will help boost the state\u2019s economy and generate employment for people," said Rawal. Meanwhile, in a bid to promote Maharashtra\u2019s culture and attract foreign tourists, the government has signed an MoU with Etihad and Jet Airways, which will help in promoting the state on international flights. The MoU was signed by the Tourism Department in Mumbai in presence of Chief Minister Devendra Fadnavis, Rawal and other officials.\u00a0 "Through these airlines, the government intends to reach out to international passengers and promote Maharashtra\u2019s culture, tradition and tourist spots," Rawal said. \u00a0 "Both airlines have agreed to display Maharashtra Tourism Development Corporation (MTDC) booklets as in-flight magazine," he added.