Yoga guru Ramdev’s initiative Patanjali Ayurveda has been featured among the top 10 most influential brand in India along with electronic major Samsung and new entrant Reliance Jio, according to a study by the global research firm Ipsos.
Google has been ranked at the top slot while Microsoft and Facebook were ranked at number two and three.
Patanjali and Mukesh Ambani’s controlled Reliance Jio have bagged the fourth and ninth position, respectively.
Patanjali and Reliance Jio made a massive entry as they did not figure in the previous edition. The Ipsos study, which evaluates over 100 brands across 21 countries, covered more than 1,000 Indians online to assess over 100 brands. The study involved 36,600 interviews.
The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them.
State Bank of India (SBI) being the only financial institution that made the list, moved up four ranks to take the fifth position.
Other companies that made the list include Samsung (7th) and Airtel (8th).
The brands are rated by the consumers on quality, experience and value, as also factors such as big marketing spend and consciously work towards increasing their brand equity were counted, the study said.
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