Patanjali ranks fourth in the most influential brand list

Home grown Patanjali bagged the fourth position, Ipsos said in its report of most influential brands.

Interestingly, Patanjali made an impressive entry as it did not figure in the previous edition of the study.

The Ipsos study, which evaluates over 100 brands across 21 countries, covered more than 1,000 Indians online to assess over 100 brands. The study involved 36,600 interviews.

Commenting on the development, Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said: β€œThe Most Influential Brands are larger than life. They enhance our lives – make it better. We connect with them emotionally and cannot imagine our lives without them – they are influential.”

The study measured the biggest, most well-known and highest spending brands.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said.

In the ranking list from 11 to 20, brands that bagged a place include Snapdeal, Apple, Dettol, Cadbury, SONY, Good day and Amul.

The brands are rated by the consumers on quality, experience and value, as also factors such as big marketing spend and consciously work towards increasing their brand equity were counted, the study said.


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