Social media giant Facebook is going to have its own version of television. Facebook is soon slated to have television shows which will appear on the platform, starting in mid-August.
These shows are short-form and inexpensive to produce. In addition to the short-form shows, Facebook is also reported to be working on higher-end TV shows as well.
Analysts say there multiple reasons why Facebook wants to increase its video push: advertising and time spent.
The more time people spend on Facebook the less they’ll look outside it for other things to do, so that Facebook becomes their whole world online,” Jackdaw Research analyst Jan Dawson wrote. “It’s already the app in which people spend the most time, and through which people increasingly get their news and other information about the world, and Facebook wants to increase that time and that dominance of our digital lives still further.”
Facebook did not immediately respond to a request for comment from Fox News.
Earlier television host Mike Rowe, famous for his “Dirty Jobs with Mike Rowe” show, which aired on the Discovery network, said he was working with Facebook to create a new show, “Returning the Favour.”
Facebook is looking to add new types of content to help it generate additional ad revenue, most notably the advertisements that appear on TV.
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