The World Cup semi-final between India and New Zealand set a new world record of highest ever concurrent views on Hotstar with a peak of 25.3 million, according to TV and digital viewing figures released by the ICC Friday.The previous record was at 18.6 million.
Across ICC’s digital and social platforms during the group stage, there have also been an unprecedented 2.6 billion video views.
Meanwhile, the official tournament social channels have added 12 million new followers in the space of six weeks and attracted 386 million engagements, with fans.
In addition, the official ICC Men’s Cricket World Cup website has been visited by 65 million unique users worldwide and has had more than 250 million page views
In the UK, the event has now reached a unique audience of 20 million people through Sky Sports’ live coverage and highlights on Channel 4.
The semi-final between England and Australia became the third most watched match for the event on Sky Sports after England vs India and India vs Pakistan, attracting 465,000 new audience through live and highlights coverage.
Through ICC’s Global Broadcast Partner, Star Sports, and ICC’s Broadcast Partners the event has been televised into over 220 territories on 46 separate TV channels and the group stages were watched by more than 675 million unique viewers.
Continuing the TV viewership records, England’s win over India at Edgbaston was the most watched cricket match within the United Kingdom across any format, since 2006.
This match saw a unique audience of 3.45m on Sky Sports, with the audience peaking at 1.8m during India’s second innings run chase.
In India, the India vs Pakistan match delivered a rating of 14.8 across both Star and DD while the India vs England match delivered 18 million peak concurrent views on Hotstar.
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