Vinícius Sanctus, 39, and Alessandro Russo, 28, could be seen coasting down the city’s main thoroughfares on a pair of broomsticks, each one attached to a single motorized wheel. The contraptions look uncannily like the brooms used by witches and wizards in the Harry Potter universe.
“Actually, I tell my friends that now I only go to the bakery using my broom. But it’s not a joke. I actually do that,” said Russo, whose waistcoat and golden tie would not be out of place at Hogwarts, the school of magic attended by Potter. “I use my broom as a means of transportation nowadays. And it’s so fun.”
The brooms for Muggles are largely limited to personal use, which cost about 4,000 reais ($740) each. Hopefully, they say, people will be able to play a game using the brooms that closely resembles Quidditch, the dominant sport in Rowling’s magical universe. “Our final goal is to sell the brooms to the world and maybe create a new variation of Quidditch,” said Russo. “And it’ll look a lot like the one played in the Harry Potter movies.”