Counterpoint survey reports that more than half of all smartphones sold in India in 2021 was purchased online, compared to less than a third last year. The prolonged presence of COVID-19, as well as the significant number of victims during its second wave in 2021, are to blame for this shift in purchasing trends. In comparison to last year, customers purchased 15% more smartphones in the affordable premium and premium segments (priced Rs. 30,000 and above) in 2021, according to the survey (7 per cent).
According to a customer survey conducted by Counterpoint Research, movement constraints during COVID-19 drove many offline users to acquire phones online. In 2020, 63 per cent of consumers bought smartphones through offline channels, up from 37% in 2021. Last year, 47% of people purchased their phones through internet outlets, rising to 53% this year.