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Uber luxury label Dior comes up with a new segment infant skincare

Dior, the renowned luxury fashion and accessories label, has ventured into a new segment with the introduction of an infant skincare line named Baby Dior. Described as “a complete skincare line for little ones,” the four-piece collection revamps the brand’s infant perfume line that originally debuted in 1970.

The collection includes a scented water called Bonne Étoile, priced at $230, available in pastel pink or mint green bottles, featuring hints of pear, wild rose, and white musk. Another item is Le Lait Très Tendre, a pear-scented moisturizer for the face and body, priced at $115. La Mousse Très Fondante, a cleaning face, body, and hair foam costing $95, is designed to transform a baby’s bath time into a precious moment.

The fourth product, L’eau Très Fraîche, is a cleaning water infused with mallow flower extract, composed of 98% natural-origin ingredients, and priced at $95.

Francis Kurkdjian, Dior’s perfume creation director, expressed his eagerness to revisit Baby Dior, emphasizing Christian Dior’s fond recollections of childhood as a joyful period. The revival of the scent and baby care line is seen as a tribute to the brand’s heritage. The Baby Dior products are currently available for purchase online and at select Baby Dior and Parfums Christian Dior boutiques.


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