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Techno Park’s unique campaign; PadMan to Padaid

The taboo around menstruation, sanitary pads, and hygiene seems to be slowly and surely breaking. And this is an example of it.

A US-based Software Company has organized a unique two-day campaign to create awareness among the masses on menstrual hygiene.

The software company ‘Navigant’, located in Thiruvananthapuram’s Techno Park has started a “Padaid” campaign on January 25 in which they placed pad aid boxes in different parts of the office and encouraged its employees to contribute by dropping sanitary napkins in it.

READ ALSO: PadMan banned in Pakistan; protests raised against Censor Board

“When we started the campaign we were not sure how many people will participate in it. But later lots of employees contributed to this cause,” said one of the organizer.

“Some men employees offered money, but we encouraged them to purchase the sanitary napkins and drop them,” another organizer added.

The initiative undertaken by the company received an overwhelming response with other organization located in the region showing interest in taking part in it.

The company has decided to hand over the collected napkins to the representatives of “sakhi” an NGO working for women.


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