Paid preview is a common thing in Hollywood. Now a days paid previews are also becoming a common in Bollywood industry. Previously paid previews was restricted to media only, but now it is available for general people also.
Paid previews are done just one day before the release of a film. It is very good marketing and promotional strategy of the producers of a film. However Paid previews are available at a nominal cost. So they can earn a little bit money also.
One such example is Chennai Express, which has made a record of 6.75 crores collection in paid previews.
After facing a lot of protests, Sanjay Leela Bhansali’s magnum-opus ‘Padmaavat’ starring Deepika Padukone, Ranveer Singh and Shahid Kapoor is all set to release on January 25 along with Akshay Kumar’s PadMan. However, now the makers have decided to release the film one day before of the schedule.
Well, hold your thoughts here, it Padmaavat is releasing on 25 January only but the makers have reportedly decided to show the film on January 24 for the paid reviews due to ongoing protest. According to a national newspaper report, Padmaavat will have paid reviews across theatres in India (barring the states that have banned it) and the screening will be on January 24 at 9.30 pm.
Confirming the news, Manoj Desai, owner of G7 multiplex in Mumbai, told the national newspaper, “While PadMan releases on January 25, Padmaavat will release the night before.” He further stated, “The distributors of Padmaavat are likely to reimburse the film that is scheduled for the 9.30 pm show that day and screen the magnum opus instead. There will be only one paid preview. This will happen not just in my theatres but across India.”
Well, reportedly, Padmaavat is so far banned in Rajasthan, Gujarat, Madhya Pradesh, Himachal Pradesh, Uttarakhand and Haryana, despite getting U/A certificate by CBFC.
Trade analyst Atul Mohan told the national newspaper, “If the makers of Padmaavat are arranging paid previews, it means they are confident of their product and want to prove to those who have been protesting against the film that they are wrong. They want to show the audiences that the movie glorifies Rajput culture and traditions.”
He further said, “The paid preview can lead to discussions on social media and can change the general audience opinion. Having a paid preview is more of a psychological move.”
Let’s see how Padmaavat makers would present the film to audiences.